BiteSpeed – Brand Identity Refresh & SmartReach AI Launch
Duration: 1 Day | Tools Used: Figma | Role: Brand Identity Designer & Strategist
Overview:
BiteSpeed wanted to modernize its brand identity and effectively communicate its latest technology, SmartReach AI, to its audience.
The goal was to create a cohesive visual identity that reflects innovation, professionalism, and approachability, and to design marketing materials and a landing page that clearly convey the product’s value.
My Role:
Brand Identity Designer & Strategist – I led the end-to-end design process, including research, strategy, visual design, and digital implementation.
Outcome:
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Delivered a unified, modern brand identity for BiteSpeed.
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Developed marketing and digital assets that effectively communicate the new AI technology to customers.
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Ensured consistent brand representation across digital channels, boosting product visibility and professional appeal.
What I Did:
Brand Identity Refresh: Redesigned the logo (3 variations), color palette, typography, and visual assets to create a modern, consistent, and scalable brand identity.
Marketing Materials: Designed a set of 3 LinkedIn slides to introduce and promote SmartReach AI, ensuring alignment with the refreshed brand.
Landing Page Design: Created a clean, engaging, and informative landing page for SmartReach AI, highlighting its key features and benefits with clear visuals and intuitive layout.​
